PeetThompson's Blog.

Comedy in Newcastle.

Tuesday, March 18, 2008

Royal Navy Submarine- There's more below the surface.

The theme is advertising at LLC tonight, a subject most comics have a bit on. I saw a poster with the above title and picture promoting the royal navy. I know what they were going for. They're trying for a play on words. Life on a submarine isn't what you expect. There's more to it. There are a huge variety of roles and skills in play, the crew contains scientists, chefs, navigators, people with language, computer and communications skills. There's more below the surface. That's what they're going for. But when you see a big picture of a rising submarine, and the words 'There's more below the surface' the actual impression given is that this poster is there to inform me that there's more bits of submarine under the water. If this is news to you, don't join the navy. The last thing they need is someone turning up on the first day of training saying;

'Hang on. How are 200 of us supposed to get in there? It's only about a foot tall, apart from that sticky up bit.'

'No, there's more of it under the water.'

'Oh right.'

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